Saturday 21 February 2015

Study Task 04: Practice-based research

Technique
My final practical outcome will be some form of packaging. One practical issue that may occur is that I won't be able to make it to industry standard, I will have to cut the package out myself rather than having a machine cutter. This will leave a lot of the final presentation down to my cutting abilities. I also won't have such a wide range of stock on offer so will be limited with what I can produce.

Content
There will not be an excessive amount of content. However I will make sure to include everything necessary to sell the product. I will write the content myself.

Communication
I will communicate what the product is through the packaging. Using the techniques raised in my essay I will also be able to use the packaging to visually communicate my essay.

Research / Analysis
I could create a survey to see how many people fall for packaging and how many of those people are aware of it. It would give me an opportunity to ask people what type of packaging they like and what they like about it.

Exploration / Evaluation
I can explore further into packaging and narrow my research down to suit my specific product as the essay is an overview.

Testing
I can test the final product by putting it on a supermarket shelf and seeing if it catches peoples attention. Failing that I can just ask people what they think and if it would sell.

1. What is your research question?
Outline and Explain the key characteristics for successful supermarket packaging design.

2. Do you have a hypothesis (an assumed conclusion that you will endeavour to prove)?
A hypothesis isn't appropriate for this essay. Instead it will go through the main points and explain how they make for successful packaging

3. What are the contexts of your research interests?
I am interested in package design and how people buy products purely by the aesthetic of the package.

4. Sources of primary/secondary research.
Books, Questionnaire, Primary research - going into supermarkets and observing.

5. How will your practical work relate to your written work (synthesis)?
My practical work will use my essay as a guide to creating the piece.

6. What methods will you use to research, develop, create and test your work?
I will use package design books from the library, throughout development I will ask peers for feedback.

7. Provide a proposed timeline for your work to completion (consider carefully whether you will need access to college facilities).
Week 1: Think of an idea
Week 2: Begin planning idea
Week 3: Design
Week 4: Create mock up
Week 5: Alter design and print final