Wednesday 30 April 2014

CoP - Essay: Should fine art be given more value than other types of communication?

Should fine art be given more value than other types of communication?
Throughout the ages people have used fine art to communicate both physical events and emotions. In recent years the new forms of communication made available through technological advances have become more popular. This essay focuses on fine art and photography, a more recent visual form of communication, by comparing and contrasting Pablo Picasso’s famous Guernica (1937) (see figure 1) with the well known photograph ‘Napalm girl’ captured by Nick Ut in 1972 (see figure 2). The context of both pieces is focusing on the destruction and impact of war and how the war was portrayed to the outside world.
Picasso’s piece was commissioned by Spanish Republicans after Hitler and the uprising fascist party of Spain tested out weapons on town of Guernica. It is painted in black and white which emphisises the bleakness of war. Initially the painting appears to be jumbled but on closer inspection each section depicts the brutality and true horror of the war through the use of semiotics.
‘Napalm girl’ captured the terror of the Vietnam war. It was the most important war photo to bring home to ordinary people the truths and horror of what war was actually like. The naked girl suffering from severe burns would have died except for the intervention of the photographer and the subsequent fame of the photograph.
The value placed on something depends not only on how value is defined but also can vary according to the time period. In the past fine art had higher value because it was used extensively to preserve ‘moments of time’ for example portraits.  Until the beginning of the 20th Century it was also the general publics main source of information regarding wars fought on foreign soil. Artists would often add or miss out details, which would alter how they wanted the piece to look. For example, they could choose to paint thousands of the opposing side defeated. This would then distort how people perceived the war.  Photography in its infancy suffered from many of the same difficulties; the photos were staged and the participants had to remain still for extended periods (up to 10 minutes). A great example of this is photos from the Crimean war where there are pictures of soldiers having a drink and reading the newspaper (see figure 3); this completely romanticised the war and takes away the depth of mindless destruction. This can be shown by the reactions of the general public when actual film footage of the war was shown for the first time. Shocked people ran screaming from the cinema as they had not previously encountered the full horrors of war.  As photography became more advanced, cheaper and quicker, it gave a truer version of the events and removed the need for fine art to depict history.  The only time that art is now used to record an event is where cameras are forbidden such as during a trial in British courts. ‘Value, therefore, does not have its description branded on its forehead; it rather transforms every product of labor into a social hieroglyphic’  (Marx K, 1986, p.167) This supports the argument of there being no definitive meaning of value, as it is subject to change depending on the time period, culture and even the individual. By ‘social hieroglyphic’ Marx is referring to the signs that are not immediately understood. For example in Picassos Guernica, the bull figure at the top is supposedly related to a minotaur. This is a symbol to portray mans irrational side, it is also a famous icon of the Spanish culture. This sign is not immediately obvious.  
Photos of the Spanish civil war factually record the damage to both buildings and the population; the viewers immediately understand what is being shown. However, Picasso’s work is harder to appreciate and the time and effort taken by the viewer to understand its meaning increases its value and adds another dimension. ‘Value is determined by the average amount of labour that is socially necessary to produce a given product; it is informed by the countless acts of individual (living) labor performed by individual workers’ (Diederichsen, D, 2008, p.22) This quote is in favour for the argument that fine art should be given more value because more labour and hard work is put into creating a fine art piece like Guernica compared to a photograph such as the ‘napalm girl’ irrelevant of how moving the photograph is.
The viewers’ imagination plays into the hands of Picasso as the piece may be interpreted in different ways, for example, in the bottom center there is a flower held by an amputated hand: this could represent how life can come from death or how fragile life is. The semiotic meaning of the flower is left to the viewers’ interpretation.
‘Napalm girl’ is also significant because the picture does not clearly show what has caused her immense distress. The photograph is powerful because it captures emotion, and unlike Picasso’s piece it doesn’t need studying to provoke compassion for the girl. Anyone can easily empathise and understand the horror of the situation without being aware of the context. This is not true of Picasso’s piece where it is vital to understand the context on which the painting is based for there to be any value.
However the interpretations of Guernica’s semiotic connotations are mixed which causes there to be blurred lines in what the true meaning Picasso is trying to communicate. Art historian Patricia Failing said, "The bull and the horse are important characters in Spanish culture. Picasso himself certainly used these characters to play many different roles over time. This has made the task of interpreting the specific meaning of the bull and the horse very tough. Their relationship is a kind of ballet that was conceived in a variety of ways throughout Picasso's career."(pablopicasso.org/guernica, 2009) By using two renowned symbols of the culture he would have been able to relate certain ideas to them. Though this becomes a problem when more than one meaning can be denoted from them, especially as Patricia Failing states, they have been used for different roles. If the meaning is mixed, unclear and even misunderstood then the value it is given is perhaps not valid.
Does an unclear or surreal painting really loose value? The point of art isn’t to create an accurate duplication of an event; if you want an identical image then you take a photograph. Art is more of an expression that conveys a truth about the reality without exposing the whole true reality. This can be seen in Picasso’s work where he has shown the true horror of war without directly linking it to the war itself. His expression of the horror can be distinguished from the representation of the war; because of this the context doesn’t necessarily need to be known as we can value the artwork he has created without valuing the war he is representing.
It can be seen that fine art will be subjective and distorted to the artist’s bias and this is certainly true of Picasso’s art as he was anti-fascism so he had an obvious bias. However, what is not often realised is that photography can also have a bias: the photographer chooses the focus of the piece. “clearly archives are not neutral; they embody the power inherent in accumulation, collection and hoarding as well as that power inherent in the command of the lexicon and rules of language. Within the bourgeois culture, the photographic project itself has from the very beginning been identified not only with the dream of universal language, but also the establishment of global archives and repositories according to models offered by libraries, encyclopedias….” (Campany D, 2003, p.217) This quote really emphasizes the point that photography may not be neutral but have a bias. However it is argued that this perhaps doesn’t matter as photography can been seen as a way of documentation and even a universal language that isn’t subjected to one culture. The fact that photography can be bias can be used to the advantage of the photographer to portray the strongest message and create the largest response. Surely this is a talent in itself and carefully selecting powerful images could be classed as an art with great value. Photographs taken a few seconds later at Trang Bang do not emphasize the girl’s agony in the same way as she merges more into the general chaotic background. An objective piece may be given more value as a form of information but if value is judged by the impact it has on the audience then bias photography has more value as Nick Ut captured the fear on the girl’s face. Similarly the girl’s fear would not have as much impact if it were a painting because it would have lost that immediate shock factor. It could not be proved to be an actual representation of an event.
‘It didn’t belong to art; it belonged to everyone and no one, and what little baggage it had picked up in the hope of becoming a distinctive medium was intriguing but easy to ignore. It was photography’s lack of specialism that made it so special. And it still does. In recent art no other medium has been taken up in such a variety of ways. In what might now have become a post-medium condition for art, photography is so often the medium of choice.’  (Campany D, 2003, p.17) ­­­ People can relate more to photography rather than art because although a photograph from a certain angle can change ones view, it is actually made up of matter that people can relate to. Photography in this sense belongs to everyone and as the quote states ‘is the medium of choice’ because individuals can relate to it and find emotion immediately unlike fine art pieces such as Guernica. Perhaps then fine art shouldn’t be given as much value as other forms of communication as a way of informing or creating impact on the audience.
On the other hand photography does not always have the most impact nor is it always the best tool for propaganda. Art can show aspects that other methods of communication cannot, such as the underlying connotations that can’t be seen physically. Who creates the piece is another reason why art can have such a higher impact than a photograph. Guernica would not be as widely remembered if it were not for the art of the famous and influential artist, Picasso. It should perhaps be given more value because he has managed to creatively show the situation and raise fundamental questions without that being his main intention. When he created the work his purpose was to express his outrage; a brave action in a time where art was highly controlled.
More value is placed on rare commodities and in this sense art is more valuable because it is a skill little of us have. Few of us can create good art, let alone create a piece that has a lasting impact. This is a rare talent so surely the artwork that arises from it should hold the most value. “The ‘straight’ photograph – clear, frontal, centred – is often understood as the least creative and thus the most artless kind of image. It doesn’t draw attention to itself and often substitutes for what it depicts” (Campany D, 2003, p.66) This really does support the argument that rare talents and work that takes time should be given the most value. However, the same could be said of Napalm Girl in that it is difficult to capture a fleeting moment: was it luck or skill that produced this award winning shot?  If it is luck, should it be given as much value as a picture that has required considerable skill? Arguably, not!
However skill may not even come into question. Just because something takes longer to do or requires more ability like the Guernica painting, if fewer people appreciate it then does it really have any value at all? All the time and money in the world could go into creating a piece but if no one cares for it then there is no real value in that piece. It is questionable as to whether this devalues art as it is not universally appreciated or practiced or whether it in fact increases its value as it has beco­­me more rare.
On the contrary if a photograph taken within seconds can spread to the four corners of the earth show a powerful message and be responsible for an uprising action then unquestionably this must have a significantly higher worth as it has created a immense response. Henri Cartier-Bresson (1908 – 2004) is known as the leading pioneer in photojournalism. He would have argued that photography is a type of art and should be given more value as it is critical to seize that moment. “Memory is very important, the memory of each photo taken, flowing at the same speed as the event. During the work, you have to be sure that you haven’t left any holes, that you’ve captured everything, because afterwards it will be too late.” - Henri Cartier-Bresson (JOHNPAULCAPONIGRO.COM, 2013) Unlike fine art where things can be added and assessed constantly whilst creating the piece of artwork, photography has to be in that split second. If you don’t get the shot that is needed then it is too late. This can be seen in Nick Ut’s ‘Napalm girl’ where the photo captured was such a brief second in time. The photos before do not hold the same value as a form of communicating the war as they do not provoke sympathy. “Of all the means of expression, photography is the only one that fixes a precise moment in time.” - Henri Cartier-Bresson (JOHNPAULCAPONIGRO.COM, 2013) There is so much importance on showing that moment in time, this is a trait fine art will never have because it cannot be created in such a quick time. Even if it were to represent and fix a set moment of time it would have had to be created from a photograph to be accurate, relying on memory would be imprecise. Surely then photography holds the most value as it the most reliable way to communicate a moment in time.
­It has become evident that comparing the two different medias of photography and fine art is not without difficulty. They both convey two very different means of emotional context. “Over the last three decades or so art has become increasingly photographic. Why phrase it this way around? Why not say photography has become art? Because that would suggest a kind of unity in the medium when in fact photography has ended up in art in diverse ways, for diverse reasons. This wasn’t the result of a recognition of a singular medium with singular credentials.” (Campany D, 2003, p.16)

 On the one hand photography causes an immediate, universal reaction to what is being portrayed. Where as fine art, as seen through Picasso’s painting, can create an equally large and emotional reaction. Even though everyone may not appreciate fine art, its value is not lost as it creates a subjective and personable experience for other artists or those who invest an interest. It’s also possible to see that today, the event of Guernica and Picasso’s painting of it are seen as one of the most significant cultural parts of the Spanish civil war. Not even the photos showing an accurate portrayal are as memorable as the painting. This shows the true value that fine art can have, as those at Guernica will forever be remembered in a dignified painting rather than in brutal imagery. For this reason fine art should be given more value as it is a traditional form of expression and the time and effort that has been invested in to creating a piece. However it is hard to value fine art more when photography is universally accepted and more widely used. One point that is worth noting when it comes to the comparison of fine art and photography is the fact they have different purposes. Fine art is subjective, the audience doesn’t matter, in the sense that the artist is not trying display a message to the audience but rather express themselves. However, photography if it doesn’t get across a message to the audience it is rendered useless. Photography being easier to interpret, appeals to a mass audience. Arguably if more people can appreciate something and relate to it then it must hold more value as a form of communication. The debate comes down to whether value is in what is rare or rather what is more applicable. It is hard to argue whether photography or fine art should be given the most value because they both have different purposes. If both purposes are different then the value given to them should reflect how well they fulfill their purpose. Therefore fine art should be valued more as an expression of the artists view point rather than a form of direct communication.

Fig 1 










Fig 2



Fig 3















References:

1. [Marx, K (1986 ). Capital: A Critique of Political Economy. Middlesex: Penguin Books. 167]

2. [Diederichsen, D (2008). On (Surplus) Value in Art. Germany: Sternburg Press. 22.]

3. [Campany, D (2003). Art and Photography. London: Phaidon Inc Ltd. 217.]

4. [Campany D, (2003). Art and Photography. London: Phaidon Inc Ltd. 17.]

5. [Campany, D­ (2003). Art and Photography. London: Phaidon Inc Ltd. 66.]

6. JOHNPAULCAPONIGRO.COM. (2013) illuminating creativity.

[Online] Available from: http://www.johnpaulcaponigro.com/blog/12018/29-quotes-by-photographer-henri-cartier-bresson/

[Accessed: 10th January 2014]

7. [Campany, D (2003). Art and Photography. London: Phaidon Inc Ltd. 16.]

8. pablopicasso.org (2009) Guernica, 1937 by Pablo Picasso

[Online] Available from: http://www.pablopicasso.org/guernica.jsp

[Accessed 11th January 2014]



Bibliography:

1. http://www.bbc.co.uk/news/magazine-21481381

2.http://cw.routledge.com/textbooks/alevelphilosophy/data/AS/ValueofArt/ExpressionResponse.pdf

3.http://www.pablopicasso.org/quotes.jsp

4.http://www.lecouperet.net/hcb/en/index.html

5. Campany, D­ (2003). Art and Photography. London: Phaidon Inc Ltd.

6. Diederichsen, D (2008). On (Surplus) Value in Art. Germany: Sternburg Press

7. Kelsey R, Stimson B (2008). The Meaning of Photography. Massachusetts: Clark Art Institute.

8. Turner, G (2002). British Culture Studies. 3rd ed. London: Routeledge

9. http://www.youtube.com/watch?v=eNC92dP_RRc The Power of Art - Picasso (complete episode) [Accessed 8th January 2014]



10. http://www.youtube.com/watch?v=Pa9auMart0E [Accessed 8th January 2014]

OUGD406: Module Evaluation



Monday 28 April 2014

Brief 1 - Design is About Doing: Evaluation

My initial research into different album artists such as Leif Podhajsky and Storm Thorgerson really helped me to get an understanding of what makes album art work and even sell. After this I printed off the song lyrics to Elbow - Grounds for divorce and began to analyse what the lyrics meant and also how they could be interpreted. I began to sketch out thumbnails from ideas that I had jotted down and I found that by drawing ideas out I suddenly found I got more ideas as I was drawing. 

At first I really liked the idea of showing time going by flowers dying which linked to part of the lyrics where he is giving his wife flowers but they are doing no good. However as I began to develop this idea I found it really didn't work and I was better off moving onto other thumbnails. 

First Idea

In the end I settled with two ideas that you can see below. The first one was the painting of the dying rose with the hand reaching for it. The song touches on many issues and so the concept behind this idea is aiming to touch on a few of them. The red rose dying symbolises how his marriage is failing even though he is buying his wife flowers they both know ‘it does them know good’, it isn’t working; the marriage is still dying  like the flower. The second thing it touches on is his friends’ death, the dying flower symbolises the passing away of his friend almost like putting a flower on a grave. Death is part of nature and the flower dying helps to illustrate this. In my painted version the hand is dropping the flower, like it has slipped out of the hand to suggest him having to let go of his dying marriage and deceased friend. 

I found with this idea it looked good with the type but the brief specified that I couldn't put any type on it which gives away the album name, I found that without the type the piece looked off balance and just slightly odd. As you can see below the type works well with this drawings and helps to balance out the piece.

Second Idea

The concept behind this idea was having the cigarettes slowing burning out to represent how his time is running out. The cigarettes are an iconic image of the pub he can’t seem to get away from and represent his addiction to alcohol and smoking as well as incorporating the idea of a habitual routine; smoking to help with the loss of his friend and with the failure of his marriage.  

I wanted to use a darker colour to reinforce the concept of the piece, since it is not a happy subject nor a happy song I felt a bright colour would be inappropriate and also remove some of the seriousness. Looking at one of the Elbow album variations I decided to work with a similar colour scheme because it felt appropriate to their old art work as well as the topic in which the song was based. The colours have worked well in relation to what they are meant to compliment as well as reinforcing the serious side of the song. 

I really enjoyed this project as I felt I learnt quite a lot from it. For instance the idea I initially wanted to run with looked great with the title, however as soon as it was removed it just didn't work anymore. This really showed me that although something may work it needs to fit in with the brief guidelines. 

I found that I did push myself on this project to go further and try out methods that I hadn't previously, for example one idea I had was of snooker balls moving around so that the camera would capture their lines of travel. For this I needed to rent a camera - something I hadn't previously done, as well as trying to get the settings to work. In the end I found this really didn't work; perhaps to my lack of experience or just the strength of the idea/concept. However even though it could be seen as a few days wasted I really benefited from that time trying to get it to work and figure out why it wasn't. As well as trying to resolve it as a problem.

Brief 4 - Speaking From Experience: Evaluation



This was my final outcome, having a hotdog fold booklet with a poster on the back. I created this book after looking back on the things I struggled with in the first year. The main thing was crits as I was so underprepared and at first couldn't really see the point in them. As soon as I realised how beneficial they were my work began to get better and more informed. I believe this booklet will help first years that were in the situation I was in to begin with as it covers 4 main areas: 

1. What is a Crit?
Explanations to different types of crit and the differences between them.

2. Why are Crits Useful?
I feel like if I realised this earlier on my work would have been better!! So this really just underlines why they help you and how you shouldn't see them as something you need to do because its scheduled but because it will benefit you.

3. Types of Crit
...and all their pros and cons. This is quite useful as it allows you to prepare and figure out how you would need to present your work.

4. What to take
A list and explanations to what you should show at the crit to get the best possible feedback.

I decided to produce my final outcome in a hotdog fold and have been pretty set on this from the beginning as it seemed like the best way to get across a large quantity of information whilst still being bearable to read. This seemed like the most appropriate format as it allows for a different sections of information to be broken up individually and explained as well as having space for a poster which they can keep showing the main points. I felt like people would be more likely to take time to read something they can sit down and flick through in their hands rather than standing and staring at a wall (with the poster on it). Equally students can easily access the PDF which allows them to look at it on their computer or even print out their own.

I chose to work with black, white and a turquoise colour. I wanted to keep the colour scheme simple because each page was going to be A6 which is quite a compact space and too many colours would overcrowd it and make it hard to read. The turquoise is a strong colour that works well with both black and white. It is age appropriate to my target audience of first year graphic designers as it makes the information have more of a friendly tone rather than a serious one. It makes the page layout more exciting to read and breaks up heavy body copy.

Next year when presenting to first years I will hand a five(ish) copies out to go around. I feel this is a good number to show around to the first years, printing one each would be too much cost as well as the amount of stuff that freshers receive I feel like it would most likely be chucked. At the same time talk through crits so that they get a good idea through what I have said as well. It may drill in how important they are and not to miss them!! I will also make a PDF available so they could create their own but if not I will print the poster and the information (with changed layout) onto thick card. This will then be stuck on the wall and gives them something to refer back to. This gives three different ways in which they can engage with my project.

Overall I have really enjoyed this project as it has been interesting looking back on the year and realising how much I have learnt and how much better I have become at presenting and how the confidence in my work has grown. The project has also been good as I have had to figure out the best way to produce the work and the most appropriate methods and way to publicise it. I feel I have been successful in finding a way to get all the information in whilst designing it in a style which would appeal to the target audience. As after all students love sticking posters on their walls.



Brief 4 - Speaking From Experience: Presentation



One thing I really struggled with when I joined was Crits. I didn't have any confidence in my own work and didn't really know what to ask or what to get out of crits. Overall I found them very daunting.


I decided that I would make a book which focused on the 4 key areas which I felt would have helped me at the beginning of the year.

My target audience is pretty obvious, being the first year graphic designers. 



Overall the Final Presentation went well. It was suggested to print the posters off full size so that it wouldn't have the creased on and also put all the information onto a poster as well as a hotdog fold so that I can put both up in the studio for the 1st years so they have something to refer to.

Brief 3 - Screen Print (Poster): Evaluation and Style Explanation


This was my final outcome for Brief 3 Screen Printing a Poster. The Film I was given was Unbreakable, "A suspense thriller with supernatural overtones that revolves around a man who learns something extraordinary about himself after a devastating accident." After watching the film and then rewatching it several times I noticed some key themes that ran through the film. Purple was a colour which kept appearing throughout the film to represent Elijah. His first comic - which gets him into the idea of good and evil/ superheros was wrapped in purple paper. His coat lining, and any key colours were purple. During flash backs he would be shown in Purple.  The colour purple represents various things such as royalty, wealthy, magic and mystery. This colour is known to stimulate imagination and inspire high ideals. This is quite fitting with Elijah’s expansive imagination and the feeling of mystery and magic that comes with it.

Ive decided to work in this high impact style because the bold blocks of colours really represent the bold clash of personalities and beliefs between the two main actors. The negative space of the city really breaks the colours up and lets them stand to their own. I don't think I would have used any more colours because I don't think any more are needed and if they were added they would potentially take away the powerful visual design.  The tear down the middle helps to separate the characters and imply that they are fighting for different sides rather than being on the same team; without the tear it looks like they are on the same side.

The target audience would be creative people who look for pieces of work which are not mainstream, but rather something different and reflects an individual response to the film. Because of this Screen printing fits really well as it adds a personal touch which people with a creative interest can appreciate.

Overall I am really pleased with the outcome. It has connotations which are apparent to people who have watched the film; such as the strong purple colour used to represent Elijah and also the silhouettes of the people. At the same time it is still visually pleasing and enticing for people who have not seen the film. On a more practical level I think this outcome is the best for the method of screen printing as it is high impact but the colours are separate, this means it is easier to line up as there is no risk of the colours overlapping.

Friday 25 April 2014

Brief 2 - CoP - Publication: Printing The Book And Problems On The Way

I decided I wanted to print my book on sugar paper as it seemed to be the right thickness and texture, as well as it being cheaper meaning I could print all three books for less. I wanted to the paper to be quite thin so that I could staple it together as I had previously planned.

Printing seemed to be  struggle as because of the small size of the book digital print seemed to be impossible to get the lining up right as you have to refeed it yourself. Wanting to print on my own paper meant I couldn't print using the MAC suite computers, the studio printer would take the paper but the ink was printing funny colours; green came out blue etc... I decided the best thing to do was to cut the paper down at home myself and print it there.

I found printing a lot harder than I thought it was going to be. The pagination of the book worked automatically off indesign which was great however it wouldn't let me stop it to turn the paper (as it doesn't print double sided automatically) so at the end I had the sheets but the backs were plain. When I managed to print the other side I couldn't change the way it printed so even feeding the paper back through it printed on the side lower than the first page. In the end I had to re edit the document my self so that page 2 was with 19 and so on... Once I printed one side I had to cut off the excess and then refeed it through the printer this then meant it printed correctly in the right space.

One design decision I made was to have a large gutter to allow for staples and also a small outer margin. However I found that once printed they didn't really line up so that when I cut one side it and it looked okay the other side was missing part of the image or page number. I found this really stressful as I firstly struggled with the print for quite a few hours and then once I managed to get it looking okay and lined up I trimmed the pages wrong.

I will reprint the first book I made but decided that when I went onto the second book I would make some adjustments. Even though I liked the large gutter and small margin, because it wasn't printing properly I decided to move the text in so that both pages were more central. This allowed for more leeway when it came to later cutting it.

After I printed my second book I cut them to the same height and then trimmed the sides to make them equal. A few of them are smaller than the others but I have left the cover until after I have bound the book to the cut so it overlaps the content. It is unfortunate that I cannot staple my book instead down the side however the amount of gutter space it would take up would make the book hard to open and read. A simple saddle stitch will probably be most appropriate now.

Wednesday 23 April 2014

Brief 2 - CoP - Publication: Final Three Book Pages

These are my final three books and all their pages:

BOOK ONE - German












BOOK TWO - English











BOOK THREE - American















Brief 2 - CoP - Publication: Book Modifications

I decided to change the front cover around a bit and wanted a stamp like affect to show what book it was. Below are a few of my experiments with the composition of the stamp.



I experimented with placing it in the bottom corner however this looks too squished and throws the piece of balance.


I quite liked the idea of it slightly overlapping the letter as it is above with the N this makes it feel more like an actual stamp.


This suddenly leaves a huge white gap open and doesn't look overly great.

Here it looks like the book has been stamped in a rush, this is potentially a style I will look at. 

I decided that the sentence in the middle part was too long so I have shortened the line length and increased the leading so that it is easier to read.


In the previous ones it has only been the type which has had a worn stamp aesthetic, I decided that I needed to create the same for my circle.

Here it fits in a lot better. It takes the space whilst still working well in the grid and the blurb is easier to read. I am unsure on whether to have it straight or at an angle. The straight one looks a lot neater, however the book would have been mass produced and quickly stamped, so maybe having it at an angle highlights the mass production.