Before I write my essay I will write down different elements and characteristics that I notice affecting buyers decision. This will help me by having a list to refer to when I write my essay. I will add to this post as I go.
Persona
Having a person or face to a brand. People connect on an emotional level when a person is linked to the product. It makes you think it is hand made and personal not mass produced.
Shape and Material
When all the products are the same having a unique and memorable shape makes you stand out from the rest on the shelf. If it is different people will want to pick it up and look at it. Equally the material used appeals to the tactile sense. People are more likely to buy a product if the material it is produced in feels like better quality as they then believe the product too will be better quality.
Window into the Product
If the product has part of the design which is transparent so they can see through to the product this breaks down the barrier. People feel more comfortable and safe buying that product because they can see what it looks like, they do not feel like they are taking such a risk on a new product.
Hand Rendered Elements
Anything that looks hand done: drawings, paintings and illustrations - even if they have been digitally created people like design which has a humanistic element because it again, links it to a person.
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