The essay question that I had planned and showed was:
'To what extent does package design affect sales'
What I want to focus on is how package design increases or decreases sales in supermarkets. It has always interested me why people by certain products over others; in a supermarket all the pasta is the same but what makes you pick pasta A over pasta B - The packaging does. With this in mind I wanted to write my essay on what it is that sells the product through the design.
The feedback I got was that it was a good simple question which opened up a lot of possibilities. Richard said to perhaps establish the 6 or 7 characteristics or aspects of successful packaging. The essay would then become a guide explaining how to make successful packaging.
My practical piece could either be an unsuccessful packaging made successful using the guide I had written in my essay or the other way around - a successful package stripped back into the 6 or 7 key characteristics. It could even be using the 6 or 7 rules and branding something which wouldn't be brought like a stone or something.
My first step will be to research into successful packaging and analysis what makes it successful and try to define some key aspects. I want to define the main aspects which subconsciously attract people to the product.
My essay question will be:
"Outline and explain the key characteristics of package design in supermarkets crucial for success"
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