Practical Idea From Essay

After writing my essay on the key characteristics for successful package design I want to create a final outcome which uses these techniques to brand something which you wouldn't normally buy.

NYC Garbage 

I decided to look into NYC Garbage because it is a good example of a product people buy solely for the way it has been packaged. If you offered someone some rubbish they would turn it down however the packaging here clearly works as people are buying it even though it is $50 per cube!

NYC Garbage was created by Justin Gignac who began to package garbage to show the importance of package design. He did this by finding something no-one would ever buy and packaging it so they would. Over 1,400 NYC Garbage cubes have been sold.