Thursday, 26 March 2015

Study Task 05: Writing and formatting correctly - exercise

Write a blog entry for this task - discuss 3 things that you have learned, observed, noted about the dissertations that you looked at and how this will help when addressing your own written piece.


The first dissertation I looked at was 'A historical and theoretical Analysis of the concious use of white space. Its changing interpretations and influence on Graphic Design.' I was drawn to it because I was interested to see how they had written over 8,000 words on white space. The first thing I noticed was the amount the author had used the word 'I'. This is unprofessional and I am surprised that it has been used in a dissertation. Not only had they used 'I' but also written it when talking about a pieces of work "I feel that..." I was always taught never to use feel or other such words when talking about a piece of work especially in a dissertation. I've noticed that he has also laid his work out in chapters, this is a good idea that I will use when writing my dissertation as it is a great way of breaking up such a heavy amount of content.

The second dissertation I began reading was 'An analysis of how supermarket brands use socio-economic subcultural differences to build a consumer base and how is this reflected in brand identity' I chose this one because of my interest into supermarket design and brand identity. The structure of the dissertation is good, one thing I noticed which I didn't see in the last dissertation was triangulation. The author has included different arguments to help shape his main points but also linked them.

By looking through these two dissertations I have been able to see a difference in writing standards. I will take on board what I have learnt from each dissertation and make sure that when I write my own I do not fall into the same problems. Equally I will take away what I have learnt and apply it to my future dissertation. 

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