Whilst I was happy with the Mighty RAW concept and how the design was beginning to look, I wasn’t overly sure on the front face. It wasn’t as eye catching as it could be and it needs to stand out if it were actually displayed in the supermarket. Equally I didn’t like the explosion of colour that was revealed when the flap was lifted.
I horizontally flipped the flap so that it tucked in on the left opposed to the right. This created a larger amount of unbroken space that fitted the brand name in nicely. This immediately gave the information more space, allowing the point size to be increased and the packaging to become easier and clearer to read. I originally wanted to create the images ‘falling’ down the side of the pack to give the design more energy and imply movement. However I think the ingredients shown on the top flap detracts from the name.
By removing the top images and leaving the flap blank the name jumps to the forefront and stands out more to on looking shoppers. The design looks a lot clearer and neater by just keeping the white space.
Removing any design from the flap edge meant that no design had to be carried on underneath. This will firstly make it a lot easier when actually making the mock ups because it means nothing will have to be aligned. It also left room to provide extra information underneath, on the other (belly band) designs information was printed about the environment which showed the brands caring personality. This information could now be placed underneath the flap so that it is the last thing the shopper reads before seeing/using the soap. “It’s good to care!” has been written at the bottom of the statement to give the target market a feel good factor, it both describes the products caring nature (to the environment and to their skin) and the caring nature of the target market as my primary research found that they tend to have humanistic personalities.
The information is aligned to the left with the details about the soap at the bottom. This has left rooms for the ‘falling’ ingredients to continue falling on the underneath design helping to join the main design with the logo (flap).
Here you can see a template design, which shows how it would look as a net. I haven’t changed much about the back although it does need work done to improve it. Overall I am happier with this design as I think it looks more interesting; the packaging now suggests movement and energy, one of the main traits of the target market. The information is a lot clearer and each line has its own space opposed to previously being squished at the bottom centre design.
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