Practical: Printed Mock Ups

I printed three different packaging designs for the soap aimed at the 18-24 year old females to see what they would look like mocked up. They all have used the same elements however they have been placed in different compositions depending on the space I had to work with.

Box with lid

The box with the lid turned out well apart from there is a bit too much space around the lid, if I end up running with a similar design then I will increase the box size by half a centimetre in width and height so that it better fits the lid. Apart from that I think the design looks good; the white belly band has a good contrast against the natural box which makes the design stand out. The repeat pattern printed on the box reinforces the ingredients that are in the soap. Again, if this outcome was chosen then i would aline the patterns so that it follows around onto the next side, however for a quick mock up this is acceptable. I found that this belly band was easiest to fit information into because of its rectangular shape opposed to the square shape of the wrapped box below, it meant information sat nicer and was easier for the shopper to read. 

Wrapped Box

This design is slightly smaller than the last but no information has changed on the back. There was no room for decorating it with ingredients so it looks slightly barer, with extra details on it the design would be crammed. For that reason I don't think this is a packaging option I want to pursue. I also think that the packaging of the other two ideas is slightly longer lasting and could be used either for storing other things or kept for its point of difference where as a wrap and belly band would just be thrown away.

Diagonal Tuck Box

The last design is probably my favourite because of its unique shape and design. The design fits well onto the box and the line down the middle of the box leaves room for a secondary design to be shown once the flap has been lifted. Currently it is an 'explosion' of colour coming out of the ingredients symbolising the strength and fragrance of the ingredients, however I am not too sure on this idea and may change it after asking people at the crit on Tuesday. It perhaps isn't appropriate or strong enough, a more illustrative style may be better suited or perhaps this is where the ingredients could be explained giving the user a better understanding to how it works. 

I haven't written on this box about its organic and natural packaging/ingredients. This is something that would need to be added as it would be a big selling point of the product. I will also try making this design in different recycled paper opposed to watercolour which would then support the statement.