Dissertation: Last Chapter

For my last chapter I want to compare two different brands in the toiletry market. I am thinking about comparing Dove and Nivea as they both have a similar target market range but their products are designed with different unique selling points and they have different marketing strategies. The chapter could compare the two and look at all the things that I have touched on in the other chapters in relation to the two brands. Below are some of the main areas I have/will write about in my dissertation. This final chapter will be a great way to tie in the message of my dissertation with the practical design element.

Market Research

- what are people's views of the brand? do they correspond with the brands identity?

- who buys the product 

Semiotics 

- is any signs, symbols or indexes used?

- linguistics - the way its worded and the words chosen in relation to the target market.

Local/Global

- What audience does it reach?

- what companies is the brand in?

- has the design changed for the needs of other countries?

Logical/Emotional connection

-How does each brand connect emotionally and logically with the consumer?

- 'illusion of reality' is there one?

What are the goals, needs, motives, desires, wants of the target market?

Aspirations?

What problem is that product offering to solve?

What does the brand say about the individual?

The History of each brand

- changes in design to fit with lifestyle?

- change in target market

- extending to a mens range

Brand personality

Brand positioning

- where are they in relation to each other?

Brand loyalty