Although I completely disagree with the stupidity to which this game has developed. You cannot argue that it hasn't hit social media virally. Everyone is getting involved and perhaps that is why it has become so popular because it requires people to get involved. There is no true substance to it but it relies on people to keep going.
Vines are another great example. An app which allows you to film a few seconds of footage but with the added option of pausing it whenever. This allows people to become animators in a sense and make their own miniature clips. This again has the common factor that it is interactive, it is something people can do and share which keeps their attention and interest.
These two examples were started by individuals, I also wanted to look into adverts that had gone viral.
One ad that stuck out was the devil baby. This was again interactive but at a smaller and unconcious level. A remote control baby was set loose around the streets of New York and as people kindly went to check on the baby it jumped up and scared them. This was a great way of almost bringing the film to life, It allows us as viewers to laugh at those scared by it but also see the fear and relate that to the film; imagine if that really happened.
You can see how life like the baby is and the fear and shock of one ladies reaction.
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