Brief 2 - Communication is a Virus: Hanging the Origami

Thursday 20th March
Once Packs were handed out on monday, Aimee and I felt greatly concerned that there hadn't been as big as a reaction as we were hoping for, Throughout the week we were unsure on what to do as we didn't physically have enough origami to create the exhibition and it would have been an embarrassingly small amount on show. 

Thursday night we managed to make an outstanding amount, over 300 birds! and cubes to hand in between. On the friday we were overwhelmed with how many we had made. On the friday I stayed behind with Aimee, Elliott and Kieran as we hung them all up. Other people from graphics also stayed which was really helpful as we were missing members of our team and we would have struggled to do it all ourselves in the time frame.

String was hung around two pillars so that we could attach the origami as we went and get an idea of how full it was. Below are some photos from the night.

This was them all hanging from a distance, Unfortunately we couldn't move it because the fish wire would have tangled.

We had quite a few left over however, we were running out of time and equally if we added any more it wouldn't have looked as good as they were all evenly spaced out.

Brief 2 - Communication is a Virus: Posters Up

I printed lots of posters off and went around with Elliott as we stuck them up on free notice boards to advertise the show and also how to enter.

Brief 2 - Communication is a Virus: Schedule

Friday 7th - Have all work printed
leave the box and some packs by the student union

Monday 17th - Hype it up! (start promo work)
hand packs out by hand and get the word spreading/ really kick off with social media

Friday 21st - Deadline/ Hand in (begin setting it up)
stay after uni and hand all the origami

Monday 24th - Exhibition

Brief 2 - Communication is a Virus: Packaging

27th February

When we began to design the pack that we would hand out to people it consisted of an A4 sheet which would have been divided into 3 and then cut out. One slip with instructions on an example to make, One with how to enter the competition and one with a bit of information about origami. This would then fit into a C4 envelope and save on paper costing as it would divide the cost by 3. 

However after Aimee had designed the vectors, it soon became apparent that there was no way near enough room on the sheets to fit a logo, worded instructions and the diagrams on. It also meant we would have to fold the origami square in half which means it would limit the designs we could give as most designs don't have the middle fold in them. 

From here we decided to work with an A5 envelope, this allowed a 6x6 square to fit in with all the information. After this Eliot and Aimee came up with the idea of fitting all the information into a hot dog fold book so that it was compact but also nicer to read and look though. This also allowed the information to be on two separate A5 sheets which means the information wouldn't be cramped.

When it comes to the packaging we initially wanted to have it in the envelope as I stated. However for the cost of each pack and envelope it may be cheaper to use a black strip of paper around the pack vertically and horizontally. We will ask about this at the interim crit and try both out and get opinions on each.

Brief 2 - Communication is a Virus: Artist Research

After mondays meeting we decided that we would all take an aspect of the project to develop. Since I came up with the idea of a 3D origami poster it was my task to try and create it. Initially I knew what I wanted to do but when it came to doing it I really struggled. I decided before I went any further to research into paper artists and paper posters to get an idea of what is possible and what looks good. 

The only logical way of making a 3D poster which would be easy to reproduce would be to photograph the origami and then create the poster around that. I found when trying to cut out the shapes the paper would fall or droop as it couldn't support the weight of the hanging paper. I quite like the example above and below of the photographed items as they look neat and interesting. 

Rob Ryan

I decided to look at Rob Ryan who works with paper but instead of folding it he cuts sections out. His work is intricate and detailed which makes it more fascinating and interesting. For a poster, this style is more feasible because although it may take a bit of time it can support itself upright and still fits with the hand made paper art theme. The origami ideas could be incorporated into it and shown through this theme. 

Yulia Brodskaya 

Yulia Brodskaya is one of my favourite paper artists as she uses strips of coloured paper to create her master pieces. If there is any way of working this into my final poster that would be interesting, however it would take ages to do every poster like this.

Brief Two - Communication is a Virus: Initial Ideas

After chatting as a group we decided to all go away and think of ten possible ideas/concepts to run with. This would mean that when we next meant we would have 60 rough ideas which we could sort through and think of strengths and weaknesses of. It may also spark new ideas and get us all talking.

MONDAY 17TH FEBRUARY 

Below is a list of the ideas I took to the group meeting:

• saving money
• scrimping
• staying creative
• cooking
• productivity
• type
• fonts
• party tricks
• short cuts (computer)
• surviving in the wild
• confidence - speaking in front of a group etc..
• cocktails

After talking it through we wanted something simple, as none of us were experts in anything we wanted something fun which we could enjoy doing and learning about at the same time whilst still incorporating something we all have in common; creativity. We chose to look into origami as we thought it could be a creative way to get people doing more arty stuff, as well as getting people chatting and off their phones! 

This idea led on to an idea of having an exhibition space where they could all be exhibited and hung around. The idea of this competition meant that it would be engaging, we would get an idea of how many people were getting involved and we could have a twitter and website page which would allow us to put out more information and save on printing as well as getting an idea of how many people are responding. 

Why are we doing it?

To teach people a new skill and a party trick. Something fun and simple which gets people talking, thinking and off their phones.

Who are we aiming it at?

Creative people, mainly students as it would be around the college campus.

After we began to formalise a plan, problems begin to arrose. Firstly you have to question

1. Why would people do it?

There needs to be some sort of prize or incentive.

2. How much would it cost?
If we printed out sheets then it would cost a lot more than online. A colour scheme could up the price.

At the end of the meeting we decided that we would meet again on Thursday the 20th. For then we all would produce a rough design or page layout. This way we can look at the layout, logos and style we are all thinking of and combine the best parts and remove some of the weaker ones. 

Brief Two - Communication is a Virus: Viral Research

To get a better understanding of what viral is I decided to look into what things have recently gone viral and what aspects make them viral.

Although I completely disagree with the stupidity to which this game has developed. You cannot argue that it hasn't hit social media virally. Everyone is getting involved and perhaps that is why it has become so popular because it requires people to get involved. There is no true substance to it but it relies on people to keep going. 

Vines are another great example. An app which allows you to film a few seconds of footage but with the added option of pausing it whenever. This allows people to become animators in a sense and make their own miniature clips. This again has the common factor that it is interactive, it is something people can do and share which keeps their attention and interest. 

These two examples were started by individuals, I also wanted to look into adverts that had gone viral.

One ad that stuck out was the devil baby. This was again interactive but at a smaller and unconcious level. A remote control baby was set loose around the streets of New York and as people kindly went to check on the baby it jumped up and scared them. This was a great way of almost bringing the film to life, It allows us as viewers to laugh at those scared by it but also see the fear and relate that to the film; imagine if that really happened. 

You can see how life like the baby is and the fear and shock of one ladies reaction.