Practical: 51-60 Aesir Final Outcomes

  I wanted to test out the range of three stocks to see which stock worked best to make the design look more luxurious and better quality. There were two different design outcomes which I wanted to test; firstly the birch tree box, and secondly the curved edges plain box.

 

Above shows the three birch tree boxes printed on different stocks. From left to right - Somerset textured white, Somerset satin soft white, and pearlescent paper.

                     

                       

Above shows the curved edge box printed on the different stocks. From left to right - Pearlescent paper, Somerset textured white, and Somerset satin soft white.

1. The white textured stock is a good quality paper which immedietly makes the product feel more luxurious. The information has printed clearly onto it and the texture adds to the birch pattern. These outcomes will be more tactile which may help the packaging and brand to be more memorable.

2. The creamier stock has made the outcome feel warmer and gentler than the stark white. Its smooth texture is perhaps better for promoting a smoothing, moisturising body wash opposed to a rough textured box.

3. The pearlecent paper adds a nice shimmer to the boxes, it has been stuck onto card to give it more support. It hasn't worked as well on the birch tree outcome because it has torn on each edge after scoring. However, if this style of paper was to be chosen it would be bought in a thicker stock.


Final Outcome

 

I have chosen the pearlescent stock and the curved edge design because it fits in best with the brands personality, positioning, and image. The smooth, shimmering stock is elegant and sophisitcated, it will catch the attention of passing shoppers. The curved edge box design is the best for a few reasons; firstly, it uses less packaging compared to the double box birch design, which is better for the environment and will be cheaper to produce on a larger scale. Secondly, the box suggests a feminine shape by curving in at the sides, removing the sharp corners makes the design more gentle and appealing.