I had an image in my mind of a hand rendered Air where the letters are interconnected. I drew out Air with the pen tool on Illustrator.
I wanted a background to work on so chose a scenic view of Devon.
By applying a layering affect it cartoonised the image separating out the colours.
Adding different coloured rays was in theory going to make it look more idilic, however in practice it looks awful.
Below are the three Art Board I was working on throughout the creation of the logo.
I didn't manage to screen shot my design process creating the logo. However you can see its progression throughout the art boards. Below is the final logo which I will take to the crit, I expect after feedback the logo design will change.
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