I have found the Jar I am going to use for my Air. It is 500ml so that'll be a good amount of air to sell. After the crit it was suggested that I could print on vinyl or perhaps clear, which is what I initially wanted. I want the logo to just be directly on the glass rather than a white backed sticker.
Although most glass jars are bought alone, I have decided that I want to create a box for the jar to sit in. A nicely designed box will sell better than just a logo on a jar. By creating a box I would be able to relate to more elements from my essay. Such as hand rendered designs, It would overcomplicate the jar to label it all. I want the label to take up as little room as possible, leaving the rest as glass so that the customer can see into the product, ironically air, as this was another key point raised in my essay.
Box Debate
I debated between two box designs: the gift box or the box with the lid. Although I think the box with the lid would be nicer, like a gift, It would be more complicated to design and harder to get right. I would have to allow a few centimetres on the top of the box for where the lid would sit over the design. This leaves the box with very little room for the design. The attached lidded box perhaps won't look as presentable but it would be more appropriate for the context of a supermarket. Boxes with lids aren't really used in supermarkets.
Tissue Paper
I could perhaps fill the box with a yellow tissue paper and then place the jar in. The tissue paper would stop the jar from rattling as well as making the product feel personal to the consumer.
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