Brief 5 - Message and Delivery: Research into Possible Concepts

The brief specifies that one poster has to be purely typography. However this doesn't mean it has to be generated on the computer. Creating the typography by hand and layering it would fit in better with the idea of Terry Borders work, this would also link them together as a suit which was a vital factor in the brief.  On the right is an idea that could work well by having the text all cut out individually and layered to show the 3D and hand made aspects. Whether it would work like the advert on the right by showing the background or actually whether it should be scaled to fit the whole poster could be something that is played around with. This would also play well into the rules of only being allowed to use two colours as you could preselect the colours prior to creating it. It would also allow to put a lot of information in one place but not over crowd it. 

 On the right is an great idea that would be suitable for the 3rd joint poster with the combination of typography and image. The handmade fonts filling in the gaps and explaining a story provides a simple but affective campaign. Whilst looking at it you are not bombarded with images or text, it is simple and clean, you can understand its message before reading the text but then reading the text helps to give it more context.

The simplicity of the idea on the right shows creating the letter into a 3D box out of cardboard. It works for the advertisement for pack and store as it is showing a minimal room and how much more space you would have by using their boxes to store your items. The box idea may also work well for Nuclear Awareness as the 3D factor allows both sides of the argument to be shown and then the audience can make up their own mind.