Saturday, 2 November 2013

Brief 5 - Message and Delivery: Research

One thing that is useful to research is how other designers have tried to show the issue of nuclear power. When I began researching this it became clear relatively quickly that there are very few pieces of design explaining to pros and cons in an non bias way. Most pieces were anti Nuclear focusing on the iconic mushroom cloud. 

The anti nuclear posters are featured below as some of them use subtle tactics to make their point. The majority of them are created by Greenpeace and they use a range of different methods.


Firstly the obvious showing of a nuclear plant but covering it in white and drawing a child like sketch of what the scenery behind it would look like. The caption "its about time something was put right" displayed in the bottom left corner doesn't distract from the image rather lets it speak for itself. 



The clever use of russian dolls in the shape of coffins to remember the Chernobyl disaster that happened in russia subtly reminds people of the downsides to nuclear power.



This advert states "in France we don't pollute. We use nuclear energy" it is drawn onto a boomerang with mechanical and tubes illustrated in the background. To me this piece is trying to show that what ever you put out there will come back to haunt you in a sense. However it can be slightly misleading because the piece and slogan itself seems to suggest its for nuclear power but the fact it is designed by greenpeace strongly contradicts this, unless they are trying tone ironic?! 



A genius but subtle take on the situation. The poster is showing the idea that society are teaching their children then there has been radiation in the family for years stating it like a family air loom or a family trait, so casually. This really gets their point across that we shouldn't stand for nuclear energy with its radioactivity or else it will become part of us.
   


The concept behind this piece of having the nuclear plant resembling an iceberg. The fact that you can see a very small amount on the surface but there is so much more under the surface that we are not aware of. Their message becomes more engrained with the chosen shape of the mushroom cloud underneath and the captopn "everything you don't want to know"


It has become useful to see what campaigns have been created prior, however none of these are looking at it from the view that I wanted to take. I have decided to create an educational piece of work which explain the pros and cons of nuclear power without being bias.

No comments:

Post a Comment