Context of Practice: Typography

Technology had a huge impact on typography. The Gutenburg press in 1450's which allowed moveable text and mass production. Including the spread of knowledge, It meant that word and knowledge became widely available for the masses. It kick started the enlightenment from the dark ages.

The structure of language affects how we think as typography is a visual language. Type has become an image. There are 5 different type classifications:

BLACK LETTER
-1400's 
- from Gutenburg press
- old style e.g. Goudy 
- Humanist

TRANSITIONAL
- Trying to make it more readable
- e.g. Baskerville
- Grutesk

MODERN
- Bodoni/ Didot
- mix of contrast in line weights

SWISS MODERN
- 1957 Helvetica

CONTEMPORARY