Brief 5 - Message Delivery: Interim Crit

The interim crit yesterday was divided into two groups the first group would layout their work and then leave the room whilst the second group went around and gave anonymous feedback. This was an interesting way of doing it because it meant you were looking at the work soley by itself and it had to speak to itself. It meant that you could see if the message you were trying to portray became clear to an unknowing audience or not. This allows for tweaks to be made before the final crit on friday.

Much of the feedback received was of use and will be considered when making the next set of changes. Below are some points that were highlighted:

• "Are you for or against nuclear power? make this more clear"
• "good quote - try different layouts and type faces"
• "consider kerning and leading"
• "one plug would be more concise and hard-hitting"
• "maybe work with the cloud idea but instead of a line around the cloud, use the writing to make a cloud shape"
• "find a bold typeface that doesn't detract"
• "experiment with international plugs"
• "you could think statistically?  - research stats and facts on nuclear energy"
• "I like the text idea. it is a shocking fact and really reassures people about waste -- focus on waste more"
• "good statistics to shock audience, effective layout of text and image design, but the text disappears slightly"
• "best way to show tonnes of information across is in the form of info graphics - simple layouts dependant on perfect positioning"

From here other ideas will be explored but the key issues will be taken into consideration when making the posters.