Illustration is strategic image making, used within the context of visual communication to convey meaning or concept. CONTEXT + CONCEPT + IMAGE = ILLUSTRATION
For example:
BOX OF CERAL + A HAPPY CHARACTER ENJOYING THE CERAL + TIGER = FROSTIES
We are intuitively hard wired to respond to an image. The way the image is portrayed and what materials and methods are used really makes a difference to the illustrative outcome. For example Lance Wyman create animal icons which uses just black and white to show and direct people around a zoo. This is very different illustration, perhaps even classed as design, compared to Jillian Tamaki's illustrations of animals which were used to feature in a magazine about endangered animals. With her work you can see the expression on the animals faces, the show of fear and sadness.
Illustration shows authenticity, craft and consistency. The pieces work together and reflect the brand or book that they are illustrating.
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