Monday, 7 October 2013

Brief 1 - Visual Thinking /Alphabet soup: Brief


Brief:

Produce a set, series or sequence of ten letterforms, which explore and communicate your interpretation of the word that you have selected from the randomiser.
Using your newfound appreciation of the anatomy of typographic forms and the wealth of research that you have already gathered, focus on the manipulation of existing letterforms in order to solve this problem.



Background / Considerations


Think visually. Consider what the visual essence of your subject matter is and how best to communicate this. What are the obvious responses? How can you beyond these? How subtle can you be? Do your ideas operate as a set, series or sequence?
The following terms may prove useful:
 Trace, erase, layer, combine, outline, silhouette, and surface.
Consider the most effective and controlled use of media appropriate to your subject matter. EXPERIMENT with a range of possible line qualities, marks, colour and paper types. How will colour help with the communication? What paper stocks can you work with? Do you need to draw, photocopy, photograph, collage, trace or combine all of these processes?
Mandatory Requirments
Each image should contain only one letterform however the set should demonstrate a range of possible solutions. Each resolved letterforms should be supported by a broad range of visual investigation in the form of design sheets and notebooks. This should all be documented on your blog.
Deliverables 

Produce ten physical resolved solutions in 10cm x 10cm format. Each should represent a well crafted and clearly presented typographic form.



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From this brief I randomly selected the word Instrument and the font Garamond, Below is a list of my initial thoughts. At first I was unsure of where to go with the brief so it helped to jot down ideas. I will try to get a better understanding of typography before manipulating the letter forms.

Instrument:
  • musical - brass, percussion, string, wind
  • tools or implements to do a job - neat, precision
  • people - being used as an instrument
  • surgical
  • science and technology 
Garamond:
  • serif
  • mainly used online 
  • works well in body text
  • Claude Garamond (1480 - 1561)
  • created in 1540's

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