Brief 1 - Visual Thinking/ Alphabet Soup: Crit Feedback

The crit today was very useful. I found that previously I was really struggling on ideas and how I can progress. The feed back I got about my current 10 designs was that they were good but were too similar to each other in their set styles. Below is a list of things that were suggested to work on:

• LINE WEIGHTS - I want to experiment with varying the weights. One point that came up was that instruments are precise and intricate, this has made me rethink about the line weight and experiment with making it all thinner and delicate. The thinner and neater the letter form the more legible it will be. 

• ONE INSTRUMENT -  Look at potentially focusing on one instrument and basing all the type on different parts of that instrument instead of having a wide spectrum. The word  'instrument' is so broad that the idea of narrowing it down could make it easier to focus and produce a good piece of work.

• TYPE ON INSTRUMENTS - Another idea that was suggested was to look at the type used on instruments like scalpel  or even guitars. The point behind this was that they use small fonts and the writing is normally hidden but still clear and legible, this could be something that may work for mine. It will also be worth looking into how the fonts are written on the instrument. For example on a guitar it maybe be etched into a small metal plate. This opens up the option for experimenting with etching and other techniques that may be used such as engraving and embossing.

• GRID - Look at creating the letters in a grid this will fit in with the idea of it being neat and precise and will act as good guide lines.

Now I will begin to look into working by hand and also using other materials to create the letter forms, I will experiment with textures that relate to instruments.